The company arranges advertising in print and digital media for sole traders, small and medium-sized companies. It has more than 100 000 clients.
Dumrath&Fastnacht is a company with a tradition going back to the end of the 18 th century. Over time it has transformed itself from publishing traditional telephone and catalogue directories (e.g. yellow pages) into a company which arranges comprehensive advertising in all conventional, digital and social media for small and medium-sized enterprises. One of its key areas is providing advertising through Google AdWords, where the increased number of clients and partners requires a great deal of automation of processes.
We designed a bespoke web application for the client to be able to document the effectiveness of their campaign to its customers and to extract API data through AdWords for the purpose of invoicing. Our solution is connected to the existing IT infrastructure of the client, which included SAP and an internal bespoke information system.
Improvement / Results:
saving invoicing costs
minimizing loss of clients due to insufficient documentation of use of resources for the campaign
reduced error rate and customer claims
access anytime anywhere (there was limited access to the previous system)
regular reporting to customers on the effectiveness of advertising campaigns